Jaguars anticipating full capacity to return at TIAA Bank Field in 2021

John Reid
Florida Times-Union
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B-52 bombers fly over TIAA Bank Field before the Jaguars vs. Texans game in Jacksonville, FL on Sunday, November 8, 2020. [Matt Pendleton/Special to the Times-Union]

The Jaguars launched their season ticket renewal campaign on Tuesday with an expectation that TIAA Bank Field will be at full capacity for the upcoming 2021 season.

However, the franchise plans to continue many of the health and safety protocols that were introduced last season, including increased points of entry to reduce lines, touchless entry procedures such as mobile ticket scanning kiosks, cashless concession, mobile ordering, and enhanced sanitization procedures.   

“After this past year, I think we all have a newfound appreciation for the collective emotion you can only experience as part of a live sporting event crowd,” said Chad Johnson, Jaguars senior vice president of sales and service and chief content officer.

“As we kick off season ticket renewals, the health and safety of our fans, stadium employees and team remain a top priority. We’re executing a plan to reunite and rally around Jaguars football this fall, and, as we did in 2020, we will continue to work alongside local government and medical experts to ensure we’re doing what’s best for our community.”

Existing season ticket members, including those who paused their account in 2020, will receive a renewal notice via email with a link to their Jaguars Account Manager. Those individuals have until April 9 to elect to renew before their seats are released and made available for existing member relocation and for purchase by new season ticket buyers. 

Average renewal season ticket price will increase 7.2 percent in 2021; however, two-thirds of all seats up for renewal will see a price increase of $4 or less per game.  General bowl season tickets will begin as low as $41 per game for renewing members.  Loyalty pricing remains in effect for the sixth year in a row, ensuring renewing members always pay less than new buyers, and flexible payment plans up to six months long are still available. 

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The Jaguars expect the 2021 average ticket price to remain in the bottom eight of all 32 teams. Should the NFL proceed with adopting a proposed 17th regular-season game, no adjustment to season ticket packages will be needed beyond current renewal invoices.  

The NFL has yet to determine the feasibility of the International Series restarting in 2021 after pausing in 2020 due to COVID-19. The Jaguars currently do not have an agreement with the league to play an annual home game in London, as the team did from 2013 to 2019. Should the Jaguars be asked to play a home game in London in 2021, season ticket members will receive an appropriate account credit.

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