'The time is now': How OU quarterback Spencer Rattler is making the most of NIL opportunity

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Power to the players.

That’s the message the NCAA’s board of directors delivered on Wednesday when it suspended its rules prohibiting college athletes from selling the rights to their names, images and likenesses starting Thursday.

It’s a decision that allows athletes to profit off their individual brands, and few players in college sports will be able to do so as much as Oklahoma quarterback Spencer Rattler, who has about 63,000 followers on Twitter and 377,000 followers on Instagram.

The 6-foot-1 redshirt sophomore boasts the best odds to win the 2021 Heisman Trophy from betting sites such as Draft Kings, and he’s widely believed to be the top pick in next year’s NFL Draft.

Rattler voiced his excitement for the rule change on Wednesday in a statement that also featured the unveiling of his brand logo, which is a rattlesnake contorting its body into the shape of Rattler's initials.

“I am excited for the opportunities ahead with name, image and likeness,” Rattler posted on Twitter. “This is a great new era for college athletes. At the same time, we must continue to prioritize academics and athletics.”

Rattler stated that he will donate a part of any earnings to help underserved people and underserved communities.

“We as players must use our platform and this new NIL opportunity to do good in the world,” Rattler said. “The time is now.”

Those earnings have already begun to come in as Rattler announced his first partnership on Thursday with Cameo, an online service that lets people hire public figures to create personalized videos.

For individual users, the price of a video from Rattler is $125. For brands and businesses seeking an endorsement from the star quarterback, the price skyrockets to $2,500.

“I’m excited to join Cameo, get in contact with my fans and connect with them,” Rattler said in his introductory Cameo video.

Rattler also on Thursday announced his partnership with Steinberg Sports for NIL representation.

The sports and entertainment agency also represents a number of athletes such as the Miami Dolphins' Tua Tagovailoa and pro BMX superstar Nigel Sylvester.

Also on Thursday, OU announced a partnership with INFLCR, a national leader in monitoring Name, Imaging and Likeness opportunities for college athletes.

The INFLCR will serve as OU's Foundry Program, which is designed for NIL, with monitoring and media supports systems while also complementing the education program.

"As with every aspect of our university and department, we will provide opportunities to our student-athletes that are second to none," OU athletic director Joe Castiglione said in a statement. "This partnership provides yet another advantage for those who pursue their education and sports careers in our department. We have a comprehensive NIL approach designed to help our student-athletes achieve at their highest level."

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