NIL opportunity for Gators: Florida announces custom T-shirt deal with Fanatics

Kevin Brockway
Gator Sports

Florida announced a Name, Image and Likeness deal that will allow its student-athletes to profit off personalized T-shirts with their name and number sold through the Gator Sports Shop.

The partnership involving Fanatics, OneTeam and the Florida Gators will allow student athletes to earn compensation and use official university trademarks on the T-shirts. The program is set to launch during the upcoming 2022-23 athletic season. 

Fall sports football, volleyball and soccer will jumpstart the program, while winter and spring sports such as men's and women's basketball, baseball and softball will be phased in throughout the year.

NIL debate: Accusations fly regarding QB Jaden Rashada, NIL and his commitment to Miami over Florida

David Whitley:SEC coaches all in one fight, vs. NIL: Billy Napier calls it living in a land with no laws

It's an NIL world: As hard as it is to grasp players getting big money, there is no choice

In addition to being sold at the Gator Sports Shop, the merchandise will be sold on and its network of sites around the country.

The NCAA created an interim policy to allow student-athletes to profit off their Name, Image and Likeness in July 2021, shortly after several states, including Florida, passed legislation granting college athletes the right to profit off NIL deals.