Gators fill UAA position with former Auburn AD

FILE - In this Oct. 22, 2015, file photo, Auburn athletic director Jay Jacobs talks to reporters in Auburn, Ala. (Todd J. Van Emst/Opelika-Auburn News via AP, File)

Former Auburn athletic director Jay Jacobs has joined the Florida athletic department as an executive associate athletic director, UF athletic director Scott Stricklin announced Tuesday.

Jacobs, who is originally from Jacksonville, was the AU athletic director for the past 13 years before stepping down. He spent more than 30 years in the Auburn athletic department.

“Florida Athletics is fortunate to have someone of Jay’s caliber joining the UAA,” Stricklin said. “His character, vision, experience and ability to connect with people will be tremendous assets to our department. Additionally, having served in a leadership role in the SEC, Jay understands the great privilege and responsibility we have as a member of this wonderful conference. It’s exciting to have Jay joining the Gators.”

Jacobs replaces form associate athletic director Mike Hill, who left UF in March to become the athletic director at Charlotte.

In addition to serving as a member of the senior executive staff, Jacobs’ responsibilities will include oversight of the communications, marketing, ticketing and GatorVision departments.

“Some people are fortunate to say they are coming home once in their careers, now I am lucky enough to say it twice,” said Jacobs. “Having attended high school in Jacksonville, I’m honored and privileged to join the UAA and continue to work in the nation’s best conference in the SEC. I am looking forward to working with Scott Stricklin and the rest of the staff to help serve the Gator student-athletes, coaches and fans of the Gator Nation.”

While the AD at Auburn, five different teams won 12 national championships. Jacobs also spearheaded $220 million in facility upgrades.


  1. Interesting hire considering the rivalry over the years but obviously Stricklin hasn’t been at UF for very long. How many Gator fans remember the 2006 controversial fumble ruling against Auburn? that is how I remember Jacobs name- Auburn replay booth was a joke that night and cost the gators the game

  2. This is an interesting hire. He was the athletic director during the Cam Newton controversy and he hired Bruce Pearl. He replaced Tommy Tuberville with Chizik and then fired Chizik just after winning a national championship. The FBI probe also began under his watch. Auburn also had a Title IX investigation in the softball program, a wrongful termination lawsuit in baseball and a discrimination lawsuit by the feds in another sport. Auburn doesn’t exactly have a stellar reputation.

    Foley and Stricklin have run a very clean program and this seems like a step in the wrong direction. Luckily it seems that he is not overseeing areas that can lead to cheating but this guy seems open to doing “whatever it takes” even if it costs the program.

    Time will tell but it is hard to trust the guy.

  3. This is a bad decision. Live in alabama, son went to Auburn, know a lot of big Auburn boosters. They were thrilled when the new Pres. Fired Jacobs. He never accepted responsibility for mistakes, always blamed someone else, demeaned and criticized his staff. Bad atmosphere in the athletic department. He will be a bad apple, hope Stricklin keeps a close watch on him. he should not be allowed to hire anyone, many bad hires at Auburn. The few good hires left within a few years, couldn’t stand Jacobs. Hired people without getting references which led to disasters, baseball, softball, men’s basketball (before Pearl). I am sad that Florida hired him.

  4. On the surface, it does seem like a bad hire, Bama Gator, but I’m not sure if you can go by what Auburn boosters said. THEY have largely been the reason for the stench of cheating being a constant on the plains, even before Jacobs. Bobby Lowder, et al, are notoriously the most meddling, backstabbing(ask Tubberville) and cheating hearts out there.

  5. Any one wants more info on Jacobs, go to and find the many articles on his problems at Auburn. I’m not just repeating what boosters said, it’s documented. At least he isn’t in charge of any sports, maybe he can’t mess up the media areas.