My Country 104.9 becoming WOW 104.9, will play pop from ’60s, ’70s, ’80s

Published: Friday, February 14, 2014 at 11:21 a.m.
Last Modified: Friday, February 14, 2014 at 11:21 a.m.

A new station playing ’60s, ’70s and ’80s favorites is coming to the Gainesville and Ocala radio market. My Country 104.9 will transition into WOW 104.9, replacing country songs with hits by Madonna, Queen and The Eagles.

Chad Hallmark, director of client services of JVC of Florida, said WOW 104.9 will launch at noon Saturday, playing 10,000 songs in a row -- commercial free -- until March 3, when local DJs will kick off live broadcasting.

He said the station aims to target the “underserved 35- to 64-year-old” adults in the Gainesville and Ocala market. My Country 102.3 still will offer country music to both markets.

“We feel that this music, the greatest hits, will certainly help those people who want to find those,” he said. “We will focus on all kinds of hits: disco sounds to Tom Petty and the classic rock sound.”

The station currently is operated by JVC Broadcasting from Long Island, N.Y., which last summer took over a cluster of five stations from Asterisk Communications. The stations include 104.9, as well as Party 99.5, My Country 102.3, Q92.9 and the former Smooth 100.9, now Party 100.9.

JVC has been running the stations under a local marketing agreement, allowing a station to be operated by someone other than its owner. CEO John Caracciolo wrote in an email that JVC officially will finalize the purchase of the five stations for $3.5 million in early May.

At that time, Caracciolo wrote that he will immediately sell 99.5 to Ricardo Arroyo from RMA Media for $500,000 to comply with Federal Communications Commission regulations. Arroyo has a construction permit from the FCC to build an FM station in the Silver Springs Shores area, Caracciolo wrote.

Arroyo could not be reached for comment.

FCC regulations state that in a market with 15 to 29 radio stations, a company may own no more than four stations of the same service (AM or FM). Asterisk operated five FM stations after being grandfathered in under previous rules.

Hallmark said the Gainesville headquarters of JVC will be moving into new street-side studios at The Continuum, 425 W. University Ave., in early April.

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