Go Video stops renting, leaving one video rental store in Gainesville

Video Rodeo on University Avenue, shown in this April 8, 2011 file photo, is the last remaining movie rental business in Gainesville.

Brad McClenny/The Gainesville Su
Published: Thursday, October 31, 2013 at 11:59 a.m.
Last Modified: Thursday, October 31, 2013 at 11:59 a.m.

As modern-age consumers opt for easier and quicker ways to watch movies, renting one from the charming video store around the corner is becoming a nostalgic idea.

Go Video, a video store nestled within a Chevron gas station, stayed afloat for the past two years but is no longer able to compete with Internet services such as Netflix, Hulu and the local Redbox kiosks.

Go Video officially stopped renting movies Thursday.

“The industry is dying,” owner Barret Daniel said. “It’s actually something that we anticipated from the beginning.”

He said he believes the availability of instant movie access on the Internet is what hurt business the most.

Go Video employees no longer will operate the store, but a collection of videos still will be available for purchase at the gas station. Barret said he hopes to expand this service to other gas stations around Gainesville.

Go Video was created in July 2011 when two former Hollywood Video employees, Nate Hensley and Patrick Daniel, bought the leftover inventory from the closed store and moved it to the Chevron in Hunters Crossing in northwestern Gainesville.

In April of 2012, Patrick handed the ownership to his brother, Barret. Barret described the first two years of business as outstanding because loyal Hollywood Video customers transferred over to Go Video. Business eventually died down.

“I’m very satisfied with the long run that we had. We didn’t think it would go this long. I think the experience itself was rewarding enough,” he said.

Video Rodeo, an independently owned video store on University Avenue, is now the last of its kind in the area. Owner Roger Beebe said business wasn’t “looking stellar, but didn’t look like we were heading for a going-out-of-business-sale either.”

Beebe said his store provides a much broader media landscape than does Netflix and that he hopes to keep that available for the community.

“We wish we were standing alongside lots of other cool video stores,” he said. “There’s some sort of pride, but it’s also lonely.”

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