LMN Auto Inc.
Owner Latorrick Davis finds his niche in a competitive industry
Published: Wednesday, October 16, 2013 at 3:51 p.m.
Last Modified: Wednesday, October 16, 2013 at 3:51 p.m.
The owner of LMN Auto Inc. has been on a steady grind for four years to compete in the used car sales industry in the Gainesville area with a formula for success that will never cease.
The business, which has been located at 241 NE 39th Ave. for two and a half years, originally opened on U.S. 441 near Alachua. Latorrick Davis, 37, the owner of the business, said he has been able to survive in the car business by getting in where he fits in.
"This is a competitive industry and you have to get in and find your niche," said Davis, a 1994 Eastside High School graduate. "Everyone has their niche."
Davis said he has been able to carve out his own niche by having a "lot of faith" in what he is doing and by reaching out to others in the industry and the community every time he has a chance. He said he is constantly building relationships with others in the industry at auctions and other industry functions and he is always interacting with people in the community to let them know about his business because he does not have a big advertising budget.
"I meet a lot of dealers at the auctions, and they kind of help me here and there," Davis said. "They introduce me to some finance people and other people in the industry."
Davis said he has been able to build valuable relationships with various people in the industry because he carries himself in a professional manner at all times and is never afraid to ask questions.
"Sometimes, we think we are not able to do things, and might say to ourselves, 'Aw man, I'm not skillful enough in this thing yet, so I don't know if I will be able to do it,' but we just have to get in there and go with it, and go with the flow, and everything will just come together, if you have faith," Davis said.
It was Davis' faith that convinced one of his customers that she could get a nice car despite her credit woes. Alexandra James of southwest Gainesville said she continuously expressed to Davis that he wouldn't be able to find financing for her a car. She said not only did Davis find her financing, but he also provided extraordinary service to her throughout the purchasing process and beyond.
"My credit wasn't' very good, but he found somebody to give me the loan for a 2006 Mazda CX5 crossover SUV," James said. "He worked on it for like two days, and every time I told him I doubted he could find a company to give me a loan, he kept saying 'We got this.' He was very helpful and encouraging."
James said she loves her car, and even though she bought it "as is," Davis has been very helpful when she has had any questions about the car.
Davis has been married to his wife, Marsh Davis, for 15 years. He said the name of his business comes from the first letters of the first names of his three sons — Latorrick Jr., 16; Maurice, 13, and Nathaniel, 10. Davis said he retired from Publix to start his own business after working for the grocery store chain for 20 years. He plans to bequeath the business to his sons one day.
"This is definitely something I started, so my sons can have something they can own themselves that will allow them to work for themselves," Davis said.
Davis said he sells great used cars, ranging from 2004-2010 models, and he said he has access to at least eight lenders that work hard to make sure his customers leave his lot with the car of their choice.
Stephania Stallworth of Gainesville was looking for a car last Friday on LMN's lot. She said she had heard great things about LMN and was looking forward to doing business with Davis.
"The staff here has been great, very helpful and has given me a lot of detail and information about the cars here," said Stallworth. "I see two or three cars I like, and I will definitely buy one from here if I can."
Hours of operation are from 9 a.m.-6 p.m. Monday through Friday and 10 a.m.-4 p.m. Saturday. The phone number is 352-872-5991.
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