Sweetbay supermarkets in Florida to be renamed

Published: Thursday, October 10, 2013 at 10:40 a.m.
Last Modified: Thursday, October 10, 2013 at 10:40 a.m.

ST. PETERSBURG — Sweetbay supermarkets in Florida will soon have a new name: Winn-Dixie.

The Tampa Tribune reports that this comes as Bi-Lo Holdings LLC — which already operates Winn-Dixie — is set to purchase the remaining Sweetbay locations from its current owner, Belgium-based Delhaize Group.

For shoppers, the change means they'll find that former Sweetbay locations will adopt the pricing strategy of Winn-Dixie.

Unlike Sweetbay, Publix, Wal-Mart or Target, the Winn-Dixie chain uses a membership card system that has discounts on select items for customers who join the program and use their card at the register. There are other discounts on gasoline if shoppers spend enough money at Winn-Dixie, and redeem points at certain gas stations that use the Fuel Perks program.

There are 72 Sweetbay stores in Florida.

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