Harley-Davidson unveils new line of bikes at Gainesville dealership
Published: Friday, October 4, 2013 at 6:01 a.m.
Last Modified: Monday, October 21, 2013 at 6:06 p.m.
GAINESVILLE - Harley-Davidson motorcycles are renowned for their classic, rugged appearance — but the 2014 lineup will bring the biggest changes in the company's 110-year history as eight of the new bikes are given a modern edge.
“The great classic machine that it's always been just got better,” said Emilee MacDonald, marketing manager for Gainesville Harley-Davidson.
Project RUSHMORE, the 2014 lineup is being called, will make improvements in four categories: control, “infotainment,” feel and style, MacDonald said. The project is a companywide effort, relying on feedback from riders, dealers, service managers and engineers.
“They spent a long time making this exactly like a community project,” she said.
The new bikes for 2014 are: Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra, CVO Ultra Limited and CVO Road King.
According to the company, “these bikes feature improved power and braking performance, enhanced rider ergonomics and dramatic style updates that completely redefine and fundamentally transform the touring motorcyclist's experience.”
Gainesville Harley-Davidson, located at 4125 NW 97th Blvd., has had the new bikes on the showroom floor since the beginning of September.
One the most substantial parts of Project RUSHMORE is the introduction of a long-rumored liquid-cooled engine in the form of the Twin-Cooled High Output Twin Cam. The Electra Glide Ultra Limited and Tri Glide Ultra will be fitted with a 103-cubic-inch version, and the CVO Ultra Limited will have a 110-cubic-inch version.
Infotainment comes in the form of a new touch-screen display equipped with Bluetooth that can be synced to the rider's cellphone.
“It's so easy to connect to, to do everything with, and it also has a text-to-talk,” said Patrick O'Hara, sales manager for the Gainesville dealership.
The infotainment system can be accessed by controls on the handlebars but also has voice command capabilities.
To increase rider comfort, Harley implemented a new batwing fairing with a vent to help push air over a rider's helmet and reduce buffeting, MacDonald said.
“That's the thing we get the most raves about,” she said.
Mark Wishin, who has been riding Harleys for 35 years, said he gets a new bike every two years and is looking forward to trying out one of the Project RUSHMORE bikes.
“They're right on their A-game,” he said about the bikes.
Wishin said he thinks the bikes are nice enough to sell themselves.
“This is the hardest part — getting it past your old lady,” he said.
On Oct. 12 from 10 a.m to 1 p.m., Gainesville Harley-Davidson will be hosting an open house to showcase the new bikes.
MacDonald said the event is an opportunity for riders to come see the new line and learn about the changes that have been implemented.
The open house will provide demos of new features and allow riders to experience Project RUSHMORE firsthand.