KarmaSapien to begin publicizing a different nonprofit each week


Published: Friday, September 27, 2013 at 1:23 p.m.
Last Modified: Friday, September 27, 2013 at 1:23 p.m.

Starting Monday, KarmaSapien.org will highlight one nonprofit organization and its cause per week.

KarmaSapien is an organization aiming to redesign the marketing strategies of nonprofits, offering environmentally friendly T-shirts imprinted with newly created graphic designs that embody the nonprofits’ missions.

For that week, customers can purchase the T-shirts with an initial 25 percent of the proceeds going to the nonprofit. The more T-shirts they sell, the less expensive it becomes to make them, so as the week progresses the percentage donated to the nonprofit increases. Customers can track donations on a chart available on the website.

“This is all for good causes,” said Eric Tilden, founder of KarmaSapien. “Week after week we support a good cause.”

Tilden, a University of Florida graduate, has worked as a civil engineer at GSE Engineering for the past three years.

A couple of months ago, he said he felt that he needed to do more.

“This is what really excites me and gets me up in the morning,” he said. “With this, I feel like I’m getting to know these NPOs (nonprofits). I’m getting to know the people that run these organizations and the people whose lives they’ve touched. It’s much more spiritually and emotionally fulfilling than necessarily doing engineering work.”

Tilden will pick the nonprofit to be featured on the site each week. Local graphic design company Parisleaf will make the designs.

“One of the problems with NPO marketing is every dollar they spend on marketing, they don’t spend on their cause,” Tilden said. “It’s a catch-22 because you need to buy marketing in order to spread awareness for your cause. So we wanted to provide an option where every week we feature a nonprofit. We market for them.”

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