The Shoe Cave

Owner Monica Johnson selling shoes, accessories at affordable prices

Monica Johnson, left, and her daughter, Fonda Forward, along with her other two children, own the Shoe Cave in the Glenwood Plaza.

ALEX M. SANCHEZ/Special to the Guardian
Published: Wednesday, September 11, 2013 at 3:00 p.m.
Last Modified: Wednesday, September 11, 2013 at 3:00 p.m.

If you are looking for affordable fashion shoes and accessories for any occasion, The Shoe Cave can meet your needs.

A family-owned business, The Shoe Cave has been open at 125 NW 23rd Ave., Suite #12 in Glenwood Plaza since its grand opening in late June.

Monica Johnson, who owns the business with her three grown children, Fonda Forward, Shunteen Forward and DeWayne Forward, said they chose to locate the business in Glenwood Plaza because it is easy for people to find.

"I chose this location because it is kind of in the center of Gainesville," Johnson said. "I feel this is a good location because I can reach out to all different kinds of customers, and it is easy to get in and out of here."

The Shoe Cave sells lady fashion boots, sandals, shoes, purses, backpacks and jewelry. The business also sells children's outfits, hats, perfume, makeup and more, and will start selling men's shoes in the future.

"We sell a variety of products, all at very affordable prices," Johnson said. "There is a little bit here for everyone, from those who want something to wear to church to those who want something to wear to the club."

Marion Johnson of Melrose, who visited the business reently for the first time, said she was very impressed.

"I really like it here," said Johnson, as she tried on several pairs of shoes. "They have some nice shoes at nice prices and they are having a sale today."

Fonda Forward, who works at the store during the early part of the day, said the business has had a wide variety of customers since opening.

"We've had a mixed crowd of customers, from younger people to older people," she said. "We like being in this business because it is something different in this area."

Johnson said she visited other cities similar in size to Gainesville to get a feel for what to sell. She said The Shoe Cave is unique in that it is a black-owned local shoe store. She said it is important that the community support all independently-owned local businesses. She also said that all of the feedback she has received about the business has been positive.

"The black community has been very good to me, and I haven't had any negative feedback. Everything I have heard has been positive and I think we as a people need to learn to keep our money local and give back to the community," Johnson said.

Johnson is a 1982 graduate of Marianna High School who has lived in Gainesville for 23 years. She has extensive experience in retail and has operated a catering service in the past. She also does floral arrangements for weddings and other occasions and is a wedding coordinator.

Johnson said she looks forward to serving the community for a long time.

"I look forward to the community supporting and coming out to help this business be profitable," Johnson said. "I do give back to the community. We had a back-to-school giveaway where we gave away about $400 worth of backpacks and school supplies on the Saturday before school started."

Business hours are noon to 6 p.m. Monday through Thursday and noon to 7 p.m. Friday and Saturday. The phone number is 352-213-7070.

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