Bubba the Love Sponge's morning show to air in Gainesville
Published: Thursday, August 15, 2013 at 1:31 p.m.
Last Modified: Thursday, August 15, 2013 at 1:31 p.m.
The Bubba Army is advancing on Ocala and Gainesville; talk radio personality Bubba the Love Sponge has signed a deal to bring his morning show to JVC Media outlets MyCounty 102.3 in Ocala and 104.9 in Gainesville, JVC Media said Thursday morning.
Beginning Sept. 3, the Tampa-based Bubba “The Love Sponge” Clem will take over the 6 to 10 a.m. time slot held since 2007 by Bo and Dave, who shift to Kelly Wright's “Country Club” 3 to 7 p.m. time slot at the simulcast country stations. Wright takes on the 10 a.m. to 3 p.m. shift. Tom Bowers, who's currently in that slot, has been promoted to production director.
“Bubba already has quite a following in this area,” said Shane Reeve, JVC vice president and marketing manager. “His show is nothing more than typical guy talk; he says what he thinks. We think he will bring an irreverency and a different presentation to the format.
“We're all about making radio fun again. We think he'll make a big impact here; it'll be like having a nationally syndicated personality right here in the area.”
The Ronkonkoma, N.Y.-based JVC assumed control of WTRS 102.3 and WYGC 104.9, along with sister stations WMFQ 92.9 in Ocala and WXJZ 100.9 and WBXY 99.5 in Gainesville, on June 1.
The Bubba Army is what Bubba the Love Sponge's fans are called. Clem, meanwhile, is not unfamiliar with North-Central Florida; in April, 2011, he purchased the Ocala Speedway on Old Gainesville Road, and renamed it the Ocala Bubba Raceway Park.
“The speedway is a big part of his life,” Reeve said. “He spends 48 weekends out of the year here; he's out there on Friday afternoons grading the track himself. It's his love, his hobby, his passion.”
In a 2012 interview with the Star-Banner, Clem said that at the track he's “just Bubba.”
In a website announcement and accompanying press release, Clem was quoted as saying: “Gainesville/Ocala is practically my second home. I am absolutely thrilled to be working with JVC to bring exciting, personality local radio to the area, this is live and local the way radio is supposed to be.
“We are going to take this market by storm.”