Jay-Jill Cosmetics and Jay-Jill Man

Owner Jill St. Williams has a kiosk in The Oaks Mall and products online


Owner Jill St. Williams of Gainesville has opened Jay-Jill Cosmetics at a kiosk in The Oaks Mall.

AIDA MALLARD/Special to the Guardian
Published: Wednesday, July 17, 2013 at 1:46 p.m.
Last Modified: Wednesday, July 17, 2013 at 1:46 p.m.

Multi-talented and blessed with energy and determination to match, Jill St. Williams recently launched her own cosmetic line and opened a kiosk in The Oaks Mall where she sells her cosmetics and offers makeup services.

In addition, Williams is a model, actress, make-up artist, social media and beauty blogger and a corrections officer.

Williams is CEO and founder of Jay-Jill Cosmetics “Professional Makeup for the Everyday Woman” and Jay-Jill Man skin care products. Her cosmetics and makeup services are available at the Jay-Jill Cosmetics kiosk near the Food Court. A grand opening was held in June.

“I’m specializing in an affordable quality line of cosmetics and skin care products for women of color and for all to enjoy,” said Williams, adding that her full-time job as a corrections officer at the Alachua County jail makes it impossible for her to open her kiosk everyday. The kiosk is open from 10 a.m.-9 p.m. on the following days this summer. They are: Monday and also July 31, Aug. 1, Aug. 5-6, Aug. 9-11, Aug. 14-15, Aug. 19-20 and Aug. 23-25. She accepts walk-ins and appointments.

The complete Jay-Jill Cosmetic line, including Jay-Jill Man and cosmetic brushes, also is available at www.jay-jillcosmetics.com. Williams also offers her cosmetics and makeup services by appointment only at Coconuts Barber Shop, Salon and Mini-Spa.

The cosmetic line available at the kiosk includes several types of eye shadow and lip gloss in many colors, including high school and collegiate colors in blue, orange, green, black, red, purple, white, yellow, gold and other colors.

Other products available at the kiosk include foundation, dual powder, liquid face makeup, several types of lip glaze, lipstick, all-over body paint and other cosmetic products.

“I’m 150 percent behind my products and I use them everyday,” Williams said.

The Jay-Jill Man skin care line includes shaving gel, cooling after-shave, facial cleanser and scrub, moisturizer and a muscle rub.

Born in Gainesville and raised in east Gainesville, Williams, 45, lives in northeast Gainesville with her husband of five years, Albert Williams, who is semi-retired.

Williams is the only daughter of C.J. James and the late Florence James, who owned Flo James Beauty Salon on NW 5th Avenue from 1984-1986 and also worked at Clara’s Beauty Salon in the NW 5th Avenue neighborhood.

Like her mother, Williams said she loves fashion and make-up. She said her mother had her own eye shadow cosmetic line. From her father, Williams said she inherited her business sense.

Williams said she wishes her mother could have been at the grand opening of her Jay-Jill Cosmetics kiosk, but she is happy her father was there and was really happy for her.

Williams said she gets her inspiration from her mother and her husband. “My mama is pushing me from above and my husband is my biggest supporter,” Williams said.

Williams said her cosmetics are made in the U.S. and Canada, and are hypo-allergenic, fragrance free, allergy tested, don’t clog pores, are paraben and oil-free and not harmful to animals.

Williams was at the kiosk recently doing make-up on Ocala resident Brandi Lane, who praised Jay-Jill Cosmetics.

“It’s comparable to M.A.C Cosmetics,” Lane said. “It lasts all day and it’s flawless. I like all the different shades of eye shadows and the dual powder. I highly recommend the products.”

Williams said make-up service provided at the kiosk include full makeovers, mini makeovers, strip lashes, individual lashes and brow sculpting. Mobile make-up service is available for weddings, special occasions, graduations, proms and other events.

“I’d like to work my kiosk everyday. It is a major accomplishment for me,” said Williams, adding that her work as a corrections officer provides a steady income, benefits and a work schedule that enables her to pursue her passions, which include the mall kiosk, modeling, acting and make-up artistry.

For more than five years, Williams said she has gotten modeling and acting work through Extras Casting Atlanta, a company that casts for movies, television, commercials and print ads. During that time, she has worked as an extra for many movie and television productions, including “Good Deeds” by Tyler Perry; “The Following” a psychological thriller on Fox network; “Identity Thief” with Jason Bateman and Melissa McCarthy, and “Burn Notice,” an action series on USA network.

Williams said her husband provides the encouragement and support that enabled her to launch her cosmetic line and kiosk.

“If it wasn’t for my husband, I couldn’t have done it,” Williams said. “I appreciate him so much.”

To schedule an appointment and for more information, call 352-672-3959.

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