Twinkies returning to local supermarket shelves
Published: Sunday, July 14, 2013 at 9:52 p.m.
Last Modified: Sunday, July 14, 2013 at 9:52 p.m.
About eight months ago, the unthinkable happened for Twinkie lovers everywhere. Hostess Brands Inc. filed for bankruptcy, and most thought the Twinkie was lost forever.
But now, the golden sponge cake with creamy filling is making a comeback, returning to stores officially Monday.
Hostess eventually sold off different brands to different companies. Twinkies and other Hostess cakes were purchased for $410 million by Apollo Global Management and Metropoulos & Co. The new snack company is called Hostess Brands LLC.
The clock has been literally ticking down on the website hostesscakes.com until the snacks will return.
No longer will Twinkie lovers have to succumb to the ridiculous prices people are selling them for on Amazon, from a box of 10 Twinkies being sold anywhere from $30 to $100. People can now get back to deep frying the snacks and trying out the Twinkie diet.
Dustin Wang, assistant grocery manager of Publix at 3930 SW Archer Road, said Publix should be ordering Twinkies for its store, and they will possibly come in later in the week.
Hostess Brands Inc. filed for bankruptcy early last year, and in November 2012, it declared it was unable to keep up with normal production. Because of this, 15,000 workers lost their jobs.
According to The Associated Press, “Workers blamed the troubles on years of mismanagement, as well as a failure of executives to invest in brands to keep up with changing tastes. The company said it was weighed down by higher pension and medical costs than its competitors, whose employees weren't unionized.”
Lynn Trono, a PR representative for Hostess Brands LLC, said the retooled Hostess company has been extremely busy because of Twinkies coming back Monday and from all the hype.
The reason for the comeback? People were missing the snacks that have been around since 1930 and complaining about the snack being taken off the shelves.
Other Hostess treats, such as CupCakes and Donettes, are also coming back to stores.
According to the AP, a box of Twinkies will still cost $3.99 for a pack of 10, which is the same price from pre-November.
According to Hostess, the first Twinkies were filled with banana creme and later vanilla following a banana shortage during World War II.
According to Hostess, in 1999, President Bill Clinton chose the Twinkie as an “object of enduring American symbolism” for the National Millennium Time Capsule.
Although it has been gone for a short period of time, the Twinkie is coming back and has gone through a lot to be back.
The new package looks mostly the same, but has a new tag line: “The sweetest comeback in the history of ever.” For Twinkie lovers, it really is.