Indie-pop duo Matt & Kim headline Swampfest on Friday


The New York-based duo Matt & Kim headline Friday’s Swampfest at the University of Florida’s Flavet Field.

Courtesy of Matt & Kim
Published: Thursday, July 11, 2013 at 6:01 a.m.
Last Modified: Wednesday, July 10, 2013 at 1:15 p.m.

The upbeat tempo of indie-pop duo Matt & Kim will pulsate across the University of Florida’s Flavet Field on Friday in the second annual Swampfest.

Facts

Swampfest

What: Outdoor concert featuring Matt & Kim, Cults and Ahmir
When: 6:30 p.m. Friday
Where: Flavet Field,
Cost: Free, open to the public
Note: Coolers, large backpacks and alcohol prohibited

The indie-pop band Cults and the R&B group Ahmir also will take the stage in the free concert from UF Student Government Productions starting at 6:30 p.m.

Daniel Levin, UF Student Government Productions chairman, says students seem excited for the event, which is expected to draw more than 5,000 people.

“It’s a nice gesture to have a free concert for students at the end of each year,” he said.

Last spring, Student Government Productions held Swampfest for the first time and featured rap artist Mac Miller.

The event, which along with UF Student Government is sponsored by the Reitz Union Board Entertainment and Visa will be held rain or shine. Coolers, big backpacks and alcohol are prohibited.

Alyssa Fagien, vice chair of marketing for Student Government Productions, says the 2013 Swampfest was initially planned for the spring but because of issues with the artists the date was postponed to Summer B.

“We were actually worried it wouldn’t happen at all,” she said. “But it’s better to have it in summer than not have it at all.”

Matt & Kim, best known for the song “Daylight,” formed in 2004 and released their fourth album, “Lightning,” in 2012. Based in Brooklyn, N.Y., the duo recently wrapped up performances at such music festivals as Bonnaroo and Summerfest (in Milwaukee) and is set to play Lollapalooza in Chicago on Aug. 3.

Raevon Rolle, an 18-year-old freshman at UF, said she’s can’t wait to see Matt and Kim perform.

“Their sound is really interesting,” she said. “I’m definitely excited to go and see them.”

For Summer B freshmen, Swampfest serves as an introduction to Gainesville music culture and offers a way for them to connect with UF, Fagien said.

“When they get to UF, one of the first things they’re going to see is this really awesome free concert,” she said.

Levin said he hopes Swampfest becomes a tradition at UF.

“Hopefully, we will keep throwing Swampfest and it will keep getting bigger and bigger,” he said.

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