Owner Robert ‘Love’ Dore find his niche in local entertainment
Published: Wednesday, June 19, 2013 at 1:57 p.m.
Last Modified: Wednesday, June 19, 2013 at 1:57 p.m.
When SwamplandEnt. organized a party for Stacey Lane to celebrate her youngest son’s 17th birthday, she was left with nothing to do but make sure her son and his guests made it to the party.
Lane said Robert “Love” Dore, founder and owner of SwamplandEnt., took care of everything.
“I have attended a lot of parties he has organized, and he did a birthday party for my son, Ahmad Ivey,” Lane said. “He provided the building, the fliers, security and the DJ as well. All I had to do – me and my son – was to get the kids there. Everything was good, and I was very satisfied with his services.”
Dore, 38, said he conceptualized Swampland in 1995 while in prison. He said he envisioned the business as being an outlet for local hip-hop artists and other entertainers to display their talents.
Dore said Swampland specializes in most phases of the entertainment industry, from party planning and designing fliers to videography and DJ services.
“Swampland has an avenue to accommodate anything somebody wants to have done as it relates to the entertainment industry,” Dore said.
Dore said he needs no more than 72 hours’ notice to design and print fliers and he can have orders of 100 T-shirts or fewer available in one day. He said he needs at least seven days’ notice to accommodate larger T-shirt orders. Also, he said he likes to have at least one month’s notice for events so that he can properly promote the event and take care of other logistics to ensure the success of the event.
He said he chose the entertainment industry to invest in because it is a great way to make money and have an impact on the lives of young people. He said he loves talking to young people and educating them about how to be successful in life and how to avoid some of the pitfalls he has had in life.
Dore also said the late Clarence R. Kelly, a legend in northeast Gainesville for his many years as director of the Northeast Recreation Center, known simply as the “Blue Center” to many, was like a mentor to him. He remembers Kelly trying to point him in the right direction in life and disciplining him when he did something wrong at the center.
Dore, organizer of “Peaceful Sundays” at the T.B. McPherson Recreation Center, attended the center as a child while living next door in Guardenia Gardens Apartments.
A father of eight and a 1992 graduate of Buchholz High School, Dore said he has tried to pattern his career in the entertainment industry after the likes of former Alachua County Commissioner Rodney Long, who used to organize an annual event at Citizens Field after University of Florida homecoming parades, Anthony “Amp P” Parker, a Tampa-based promoter/manager who grew up in Gainesville, and local DJ Eric “E-Lo” Lopez.
Dore said he is successful because not only has he monitored the careers of local people in the entertainment industry, but he also has read extensively about how rapper/actor/businessman Sean “P. Diddy” Combs became successful. He also has learned a lot from trial and error since launching his business after being released from prison in 2002.
“When you go to losing money, you start to learning real fast,” Dore said.
Kevin Lyman, owner of Gator Auto Company at 3500 NE Waldo Road, said Dore does good work.
“He is real good on the computer and he is good at advertising,” said Lyman. “I’ve been using his services for about four years now. He has done fliers for a lot car shows I have sponsored and some other things. I just love how he takes care of his business.”
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