Noiz of Zion Media LLC
Recording studio owners Matthew Wade and Deray Williams uplifting artists, others and giving back
Published: Wednesday, May 8, 2013 at 1:47 p.m.
Last Modified: Wednesday, May 8, 2013 at 1:47 p.m.
The owners of Noiz of Zion Media LLC are dedicated to helping recording artists make music that will have a positive impact in the lives of others.
Matthew Wade, 22, and Deray Williams, 25, owners of Noiz at 1203 NW 16th Ave., Suite C, a recording studio, say they use their business as a ministry to uplift people. Wade works as the lead producer and Williams specializes in recording, mixing and mastering the music.
The business, which began as a home studio two and a half years ago, also specializes in providing sound for all kinds of events, such as banquets, concerts and weddings.
"One of the biggest things for me is being able to help other people put out music that is edifying and helpful to people," said Wade, a 2009 graduate of P.K. Yonge Developmental Research School who is majoring in telecommunications at the University of Florida. "I think we find a lot of music out today that is nothing but damaging, and it feels wonderful for me to be a part of something different."
"Our work, in some shape or another, impacts positively the lives of the listeners, whether it's our own music or the music of the people we work with. That is what we enjoy the most," said Williams, a 2005 graduate of Coral Reef Senior High School in Miami. Williams has lived in Gainesville for eight years.
As the producer, Wade is responsible for working with artists to help them develop ideas for songs, from the conceptual stage to the actual song, especially creating the beat for a song.
"It is a collaboratively process with me and the artists," Wade said.
Williams said as a recording, mixing and mastering specialist, his role is to capture the material part of the music, especially the vocals and the instruments, if it is a live performance.
He said mixing enhances the different elements in the making of a song, including vocals and instruments. "Mastering is when you have the song mixed and you go back and make small enhancements to the finished product," said Williams.
The duo also said a recent addition to the services they provide will include training churches how to use audio and visual equipment.
Combined, Wade and Williams have worked with about 40 artists, including rappers Kevin "K.B." Burgess of Tampa and Derek Minor of Tennessee, both on the Reach Records label in Atlanta. Williams has worked with Gainesville-based gospel rappers Tywon "T. Bailey" Bailey and Erica "Young Free" Mason.
Both Wade and Williams said there is an enormous amount of talent in the Gainesville area across music genres, but local recording artists don't get much exposure on local radio. They said having local artists' records played on local radio would be a great help.
Wade and Williams served as judges last month during the inaugural gospel "Walk Into Your Season" Sing-Off at the 34th annual 5th Avenue Arts Festival. The winner, Jonathan Vickers of Ocala, will get a 12-song CD produced by Wade and Williams at no cost and the runner-up, Karen Boston of Gainesville, will get a chance to record one song free of charge.
"We're in the community, and that is where we have been for years, and as a company, we want to give back to the community," Wade said. "Even if it doesn't touch anybody but one person, the CD we're going to produce for the winner of the sing-off is going to go out and touch people. We want to find even more ways to let people know that we're Noiz of Zion, we're in the community and we care."
To reach Wade and Williams, call 352-519-4883.