Brothers miss out on Super acclaim for TV ad

This is a screen capture from Joe and Vinnie Taranto's commercial "Fetch," a finalist for Doritos' Crash the Super Bowl ad contest, which can be viewed on YouTube and at

Published: Sunday, February 3, 2013 at 9:31 p.m.
Last Modified: Sunday, February 3, 2013 at 9:31 p.m.

Joe and Vinnie Tarant didn't get to “Crash the Super Bowl'' on Sunday night. The brothers, both graduates of the University of Florida, did not see their Doritos commercial aired during Super Bowl XLVII.

But the brothers still got a hefty prize and got to watch the championship game in a Super Bowl VIP suite.

The “Crash the Super Bowl” contest, hosted by Doritos since 2007, gives viewers a chance to create their own 30-second Doritos ad. This year, two Doritos commercials were aired during the game, which has become a championship of sorts for advertisers hoping to put their best products before a record television audience.

The Taranto brothers' ad, titled “Fetch,” was one of five finalists. For their efforts, the brothers were awarded $25,000, a five-day all-inclusive trip to New Orleans and two VIP suite tickets to the Super Bowl.

Attempts to reach the brothers during the game Sunday night were unsuccessful.

Their commercial told the story of a boy who is baby-sitting his grandma's Chihuahua-Yorkshire Terrier mix named Goliath. The boy is told not to play fetch with the dog, but decides to do so anyway.

He asks for a bag of Doritos, which the dog delivers as intended. Then he asks for a “bare naked ...,” but before the boy can finish his sentence, the dog brings back a bear who chases the boy. The commercial ends with a shot of the pup chowing down on the boy's chips.

The commercial was produced in Los Angeles one weekend with the help of 17 crew members.

Both brothers studied television and radio production at UF's College of Journalism and Communications. Joe Taranto is currently working on his master's in fine arts/production at Loyola Marymount University, while Vinnie works in property management in Melbourne Beach.

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