Web developers bring jobs to Gainesville

Left to right, chief technology officer Ryan Frankel, director of operations Jamie Gebhardt and CEO and founder of Digital Brands Inc. Toby Sembower, work together at 15 SE First Avenue in Gainesville, FL, Thursday, Jan. 26, 2012. The web development company is looking to fill more than 20 job positions.

Erica Brough/The Gainesville Sun
Published: Friday, January 27, 2012 at 6:27 p.m.
Last Modified: Friday, January 27, 2012 at 6:27 p.m.

Two companies in the web development industry have been creating jobs in Gainesville.

Digital Brands Inc. will have hired six employees by next week and plans to hire up to 22 this year while 352 Media Group has hired 16 employees in its Gainesville headquarters and eight more in its Tampa and Atlanta locations since the start of 2011.

David Carlson, executive director of the University of Florida Center for Media Innovation and Research, said the industry is attractive because it’s a relatively new and growing frontier that gives web developers the potential for a quick reward. Plus, an increasing number of companies are realizing the importance of having an online presence.

“It’s hot. It’s going great guns,” Carlson said.

This can be seen in the growth of 352 Media Group, which designs websites, creates mobile applications and helps customers build an online presence through social media and search engine optimization. In 2011, 352 Media Group had a net revenue of $5.2 million and expects to reach $7 million in 2012, said Erin Everhart, web and social media marketing director.

“I think above all we are looking for creative people,” she said.

Digital Brands, which opened in mid-December, is going to create product comparison websites, said Toby Sembower, CEO and founder.

Each website will compare different brands or providers of a single product or service. For example, one site might focus on comparing different cell phone service providers, such as Verizon Wireless, AT&T and T-Mobile. The website will also include information from experts and an interactive platform for users.

Although he said Digital Brands already hired employees for its immediate needs, it still has openings for the right people.

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