St. Petersburg Times to change name in January

Published: Tuesday, November 1, 2011 at 8:36 a.m.
Last Modified: Tuesday, November 1, 2011 at 8:36 a.m.

St. PETERSBURG, Fla. — The St. Petersburg Times is changing its name.

Starting Jan. 1, the newspaper will become the Tampa Bay Times. Chairman and CEO Paul Tash announced the name change in a column published Tuesday in the St. Petersburg Times.

Tash says three-quarters of the newspaper's readers live outside St. Petersburg. He says the new name does not signal any change in the newspaper's standards and is not meant to slight the city of St. Petersburg, where the newspaper is based.

He says the newspaper, like the cities and communities it covers, will "have a stronger future as part of a dynamic Tampa Bay region."

The name is adopted from the newspaper's popular daily tabloid, which will continue to be known by its intials -- tbt(asterisk).

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