Event Thursday on the Plaza intended to draw attention to Fashion Week

Published: Wednesday, January 19, 2011 at 11:01 p.m.
Last Modified: Wednesday, January 19, 2011 at 11:01 p.m.

Gainesville Fashion Week is determined to keep things hot this winter.

In Plaza of the Americas on Thursday, between 11 a.m. and 2 p.m., Gainesville Fashion Week will be holding an event to recruit potential models for its casting call being held on Jan. 23.

"Our purpose of the tabling event is to create buzz around campus and get people to become aware of Gainesville Fashion Week and interested in coming out and trying to be a model in this year’s fashion shows," said Gainesville Fashion Week intern Samantha Albright.

Thursday’s promotion will be filled with music, models and photographers, as well as fliers and hot pink balloons geared toward getting students excited about the event, Albright said. The event is designed to create a scene.

Gainesville Fashion Week, which is being held April 6-10, has been trying to target the student population this year more than in previous seasons.

Last weekend, Gainesville Fashion Week staff went to various clubs downtown passing out "hot" stickers and "hot" cards to potential models as another promotional event.

"The student group is insanely hard to break into, which is shocking. That’s who we thought was going to be the main target when we started this back in 2009, but it’s actually turned out to be quite the opposite," said Gwen Rahn, co-producer.

Thursday’s event will be one of four aimed at recruiting potential models before the casting call on Sunday, Rahn said.

Gainesville Fashion Week held its first show in spring 2009 and has since experienced significant growth.

"Every year we increase. The past two years we’ve actually gotten so big that we’ve had to get out of our original venues into bigger venues," Rahn said.

Rahn has worked on Gainesville Fashion Week since its first season and said she has watched it transform from coffee table conversation to a recognized event. This month, Gainesville Fashion Week received national publicity when it was featured in Southern Living magazine.

"It’s my baby. I’m proud to have been apart of it," Rahn said.

Information regarding the casting call is posted on the Gainesville Fashion Week Facebook page, Twitter page, @GNVFashionWeek, as well as Fashion Week’s blog at http://gainesvillefashionweek.blogspot.com.

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