BK to open Whopper Bar to sell beer with burgers
Published: Friday, January 22, 2010 at 3:24 p.m.
Last Modified: Friday, January 22, 2010 at 3:24 p.m.
MIAMI BEACH - Burger King is opening a restaurant in Miami Beach that will serve beer along with burgers and fries, the chain's first U.S. location with alcohol.
At the Whopper Bar South Beach, guests can pair a Whopper sandwich with Anheuser-Busch and MillerCoors brews. With fries, the combo will run $7.99.
The restaurant will offer outdoor dining, a walk-up window and delivery service.
It's scheduled to open mid-February. The announcement was made Friday.
Morningstar analyst R.J. Hottovy says adding beer at selected locations around the world is part of Miami-based Burger King's effort to reinvent itself as a fast-food restaurant with a sit-down feel.
Hottovy said making the new image resonate could be a challenge in some locations.
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