Conan O'Brien says no thanks to NBC move


Published: Tuesday, January 12, 2010 at 8:01 p.m.
Last Modified: Tuesday, January 12, 2010 at 8:01 p.m.

LOS ANGELES (AP) — Conan O'Brien has refused to play along with NBC's plan to move "The Tonight Show" and return Jay Leno to late-night, abruptly derailing the network's effort to resolve its scheduling mess.

O'Brien said in a statement Tuesday that shifting "Tonight" will "seriously damage what I consider to be the greatest franchise in the history of broadcasting," and he expressed disappointment that NBC had given him less than a year to establish himself as host at 11:35 p.m. EST.

He doesn't have an offer in hand from another network, O'Brien said. Fox, which lacks a network late-night show, has expressed its appreciation for him but said this week that no negotiations have been held.

In his statement, wryly addressed to "People of Earth," the comic knocked his network's prime-time ratings woes, which stem in part from the poor performance of Leno's new prime-time show. "The Jay Leno Show" debuted in the fall after Leno surrendered his 17-year stake in the "Tonight" last spring to O'Brien.

"It was my mistaken belief that, like my predecessor, I would have the benefit of some time and, just as important, some degree of ratings support from the prime-time schedule. Building a lasting audience at 11:30 is impossible without both," O'Brien said.

"But sadly, we were never given that chance. After only seven months, with my 'Tonight Show' in its infancy, NBC has decided to react to their terrible difficulties in prime-time by making a change in their long-established late night schedule.

Growing up watching "Tonight" host Johnny Carson and getting the chance to "one day sit in that chair has meant everything to me," and was an opportunity he worked long and hard to obtain, O'Brien said.

"Tonight" has long been the dominant late-night program on television, with O'Brien following in a line of hosts that included Steve Allen, Jack Paar, Johnny Carson and Leno. For many of those years, an appearance on "Tonight," particularly for comics, could make or break a career.

NBC wants to move Leno out of prime-time and to the 11:35 p.m. slot with a half-hour show, bumping "Tonight" to 12:05 a.m. — the latest it's ever regularly aired. The network was under pressure to make a change from its affiliate stations, who found Leno's show an inadequate ratings lead-in for their lucrative local newscasts.

Online, many took to O'Brien's defense and applauded the host's stand against NBC. "Team Conan" was one of the most popular Twitter topics Tuesday afternoon, as young viewers pledged their allegiance to O'Brien.

An O'Brien portrait also circulated as a badge of support. Referring to the "Tonight" show host's playful nickname, it read, "I'm with Coco," and featured a black-and-white picture of a regal-looking O'Brien standing in front of an American flag. The only color: his shock of orange hair.

It doesn't make sense for NBC to try and hold him to a contract, said John Rash, a media analyst for the Chicago advertising firm Campbell & Mithun.

"An unhappy comedian is not a good premise for a program," Rash said.

The late-night shuffle has played out amid wide speculation that O'Brien might bolt for Fox. And the network's top entertainment executive, Kevin Reilly, said on Monday, "I love Conan personally and professionally."

Fox has had trouble launching late-night shows in the past, with Chevy Chase and Joan Rivers as notable failures. O'Brien offers the advantage of being a proven performer with a team experienced in putting on a show.

Fox declined comment Tuesday on O'Brien's statement, but it is taking action that would indicate the network is seriously considering bringing him to late-night, a period now largely filled by a variety of syndicated fare that includes network reruns.

Fox is asking some of its stations to study and report back on how much money is made with current late-night programming, according to a person familiar with the request. The person spoke on condition of anonymity because the person was not authorized to publicly discuss the request.

NBC announced the "Tonight Show" succession plan in 2004, well before Leno's departure, to try to avoid the Leno-David Letterman battle that ensued when Carson retired. (On his CBS "Late Show" Tuesday, Letterman joked that he received a call from NBC with the message, "Look, look, we still don't want you back.''') But it didn't count on Leno remaining atop the late-night ratings when he was pushed out of "Tonight."

To keep Leno from becoming a late-night competitor to O'Brien at another network, NBC offered him the daily 10 p.m. EST prime-time series. The network also saw it as an opportunity for cost-cutting, with a talk show considerably cheaper to produce than the scripted dramas that typically fill the final hour of prime-time.

"Tonight" with O'Brien is averaging 2.5 million nightly viewers, compared with 4.2 for Letterman's "Late Show," according to Nielsen figures. And the younger audience that O'Brien was expected to woo has been largely unimpressed; O'Brien and Letterman tie among advertiser-favored viewers ages 18 to 49.

Leno was drawing around 5 million viewers to "Tonight," about the same number now watching his new show.

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AP Television Writer David Bauder in Pasadena, California, and Television Writer Frazier Moore, Associated Press Writer Alicia Rancilio and Entertainment Writer Jake Coyle in New York contributed to this report.

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