Kiffin’s new billboard plan

New Tennessee football coach Lane Kiffin invaded Florida last February and stole a high-profile recruit from the Gators when he talked Pahokee wide receiver Nu’Keese Richardson out of his UF commitment to sign with the Vols.

That success has compelled Kiffin to try and establish more of a Tennessee presence in the talent-rich state of Florida.

At last week’s SEC Media Days in Hoover, Ala., Kiffin said a Tennessee billboard will be going up in south Florida in the next few weeks.

“There will be a billboard going up there in the next month that I think you’ll be excited to see, that will give you something to write about that will help us, too,” Kiffin said.

Kiffin’s comment has spawned a great deal of speculation as to what the billboard will say.

Will it be promoting UT football?

Or will it possibly be taking shots at Urban Meyer and Florida?

Kiffin is being secretive about it.

“I’m not going to give you any more than that,” he said last week. “Got to give you something to look forward to.”

Tennessee isn’t the only SEC football program putting up billboards. Auburn is doing the same in Alabama to promote a new era under new coach Gene Chizik.

As for Florida, there are no plans to put up any billboards. Winning two national championships in the past three years has given the Gators plenty of exposure.