Blimp promotes candidacy


Published: Monday, January 7, 2008 at 2:18 p.m.
Last Modified: Monday, January 7, 2008 at 2:18 p.m.

Anyone looking for proof of grassroots enthusiasm about the 2008 presidential race could have looked to the skies Monday.

The Ron Paul Blimp launched out of Gainesville en route to South Carolina.

The blimp is the brainchild of a supporter of the Republican candidate who started and funded the effort independent of the campaign.

"Traditional political techniques are outdated," said Bryce Henderson, media coordinator for the effort. "People see right through them."

The blimp is perhaps the most prominent example of grassroots advocatesusing innovative ways to promote candidates. Democrat Barack Obama has allowed supporters to craft individual pages on his official site, while supporters of Republican Mike Huckabee have used outside sites such as Meetup.com to spread the word.

The blimp is scheduled to travel through South Carolina in the weeks leading to the state's Jan. 26 primary. For more information and a live tracker of the blimp's flight path, visit www.ronpaulblimp.com.

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