The Sun bucks national trend as weekday circulation rises


Published: Tuesday, May 1, 2007 at 6:01 a.m.
Last Modified: Monday, April 30, 2007 at 10:48 p.m.

While newspapers nationwide lost sales to the Internet and cable news, The Gainesville Sun gained weekday circulation in the six months ending in March, according to numbers released Monday by the Audit Bureau of Circulations.

The Sun gained 2,158 weekday subscribers for a total of 51,491, a 4.37 percent increase.

The Associated Press reported that weekday newspaper circulation was down 2.1 percent nationwide.

The Sun's Sunday circulation was down by 1,428, a 2.63 percent decrease for a total of 52,827. Only four of 25 Florida dailies reported a gain in circulation on Sunday. Nationwide circulation was down 3.1 percent on Sundays.

In Florida, only the Charlotte Sun and The Villages Daily Sun gained circulation on Sundays and weekdays.

The St. Petersburg Times has the largest circulation among Florida dailies, with 430,893 on Sundays and a weekday average of 322,771. The Times circulation grew 2.01 percent on Sundays and lost 0.08 percent on weekdays.

The Miami Herald lost 38,760 in circulation on Sundays, a 10.17 percent loss, for a total of 342,432.

Gannett Co.'s USA Today remained the largest daily in the country, with circulation of 2,278,022, up 0.2 percent, ahead of The Wall Street Journal at 2,062,312, up 0.6 percent, according to the AP.

The Newspaper Association of America recently reported a 5.3 percent increase in the number of people who visited newspaper Web sites in the first three months of 2007.

Anthony Clark can be reached at 352-374-5094 or anthony.clark@gvillesun.com.

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