Success breeds success - any way you view it


Published: Thursday, January 11, 2007 at 6:01 a.m.
Last Modified: Thursday, January 11, 2007 at 12:20 a.m.
Amid the BCS Championship hoopla, another winner emerged with more to say about pop-music success and sensibilities than gridiron greatness.
As digital music continues rolling along like a steamroller on the pop-culture highway, the major record labels continue losing ground in their roles as sole music kingmakers.
That puts the ball more and more in the hands of bands and performers themselves, and at the same time ratchets up the musical competitiveness at the grassroots, digital level Bands, by necessity these days, have to become creative brainstormers in spreading the word out about their music. And they are taking advantage of the online means at their disposal . What act these days doesn't have a myspace page, a Web site, downloads and albums for sale on CDbaby?
In such a climate, the "Gator vs. Buckeye" videos by Gainesville musicians Chris McCarty and Daniel Aguel show they may well have what it takes to score touchdowns in the music industry as well.
In clever parodies of Apple's "Mac vs. PC" TV commercials, McCarty and Aguel appear as a "Gator" and a "Buckeye" in seven smart videos that can be seen on their own Web site (www.gatorvsbuckeyes.com).
One - with nearly 80,000 views by midday Tuesday - has become a breakout hit on YouTube In a message to fans on their own site for the videos (www. gatorsvsbuckeyes.com), the two say they made the spots simply because they "thought it'd be fun . While they were just having fun, any idea that wins such mass attention on a site like YouTube demonstrates a savvy that makes them standout in a sea of musical Internet masses.
In total: they're smart, plugged-in and they make great music.
If that's not worthy of success in the music business, I don't know what is.

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