How much is that concert ticket worth?


Published: Monday, January 1, 2007 at 6:01 a.m.
Last Modified: Sunday, December 31, 2006 at 12:52 a.m.
Tickets to a big football game or a hot rock concert often sell out within minutes of going on sale, and often leaves fans feeling deeply frustrated.
But when an event sells out, another option exists: ticket brokers.
Brokers typically offer tickets to events at inflated prices. While many people consider brokers as nothing more than high-end ticket scalpers, they are legal in all but about 10 states.
If you are considering buying tickets from a broker, the Better Business Bureau offers the following tips to ensure a successful transaction.
  • Be sure you know the resale law in your state and any related licensing requirements. Try visiting the Web site of your state's Attorney General to get this information. Find a list of Web sites for state Attorneys General at www.naag.org/attorneys-general.php.
  • Shop around at different broker Web sites to compare ticket availability and pricing.
  • Check a broker's license and confirm it with the proper regulatory agency. A ticket broker also should be a member of the National Association of Ticket Brokers (www.natb.org) and the Better Business Bureau (www.bbb.org), each of which has ethical and business conduct standards for its members.
  • Deal only with brokers that provide clear terms of the transaction. Get the amount of the surcharge for each purchase upfront, as well as information regarding whether the tickets are guaranteed, how they'll be delivered and the timeframe, and the broker's refund, rescheduling and cancellation policies.
  • Never purchase tickets from an unsecured Web site. The same goes for sites that do not have a privacy policy. And avoid ones that fail to disclose refund and cancellation policies. Skip broker sites that do not display a telephone number and fixed business address, or insist on cash payment.
  • Before making a purchase, verify the location of the seats on a seating chart provided by the venue. This can help eliminate buying a seat with obstructed views or a non-existent seat.
  • Always pay with a credit card or another secure form of payment. Never use cash.
  • Counterfeit tickets always seem to accompany a big sport or entertainment event. If you purchase a counterfeit ticket, report it to the NATB and file a complaint with the BBB to help warn other potential customers.
    Always pay with a credit card or another secure form of payment.
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