Geico's caveman ad and the Red states


Published: Sunday, January 15, 2006 at 6:01 a.m.
Last Modified: Saturday, January 14, 2006 at 9:31 p.m.
My favorite recent TV commercial is the Geico-caveman ad. It's an apt metaphor for today's politics.
The ad's sophisticated snob (Hollywood liberals/mainstream media/leftist academia) condescendingly says "it's so easy even a caveman could do it!" But he's faced with evidence that cavemen (conservatives/"Red State" Neanderthals in the dark interior) are still around and thriving. And - gasp! - they've become modern, sensitive, thinking beings that lunch on "roast duck with mango salsa!"
The snob assumes he knows the truth without bothering to look for evidence. Sound familiar? The Sun's liberal letter-writers just know that conservatives and their cronies are closed-minded, primordial dolts driving their gas-guzzling SUVs or absurd trucks to meetings at the BushHitler Youth Assault Weapons Training Camps.
They believe that Bush lied about WMDs, Saddam had no links with al Qaeda, we invaded Iraq for oil, calls for withdrawal equal "we support the troops" and our military are terrorists. And on and on.
The sophisticates don't need to look for evidence. Why, they know these things are true because - well, they just are!
But facts matter. The truth is not malleable.
Aren't we obliged to search for evidence and reach honest conclusions? And what if the facts support another conclusion? Do we pigheadedly stick to our prejudices? Gainesville's liberal sophisticates do.
Meantime, the cavemen in Red State land are winning elections, seriously fighting the terrorists, spreading democracy, creating businesses and growing the economy.
Maybe it will occur to the sophisticates that their own dishonesty and the success of the cavemen are directly related.
Jeff Meling, Gainesville

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.

Comments are currently unavailable on this article

▲ Return to Top