NORTH FLORIDA REGIONAL

CEO at area hospital set to quit post


Published: Saturday, January 31, 2004 at 6:01 a.m.
Last Modified: Saturday, January 31, 2004 at 12:21 a.m.
Brian Robinson, president and chief executive officer of North Florida Regional Medical Center, will be leaving at the end of February in order to take a similar position in Las Vegas, hospital officials announced Friday.
Robinson has accepted a promotion to manage Hospital Corporation of America's largest hospital, Sunrise Medical Center and Children's Hospital. He also will serve as market president for several other HCA hospitals and surgery centers in Las Vegas.
Will Earnest, North Florida's vice president for development, said a nationwide search is under way for a new president and CEO. The hospital's board of trustees will begin interviewing candidates over the next 30 days.
Robinson, 46, came to Gainesville in 1996 from HCA's corporate office in Richmond, Va., where he had served as vice president of network development for the Central Atlantic division.
During his tenure at North Florida Regional, Robinson has presided over the most significant period of growth since the hospital opened, including a new $72 million surgical and critical care tower which opened in December, an expansion of the emergency department and a new outpatient imaging center. He also developed plans for a seventh floor for hospital beds, which will be added later this year.
"I look back on my eight years here at North Florida as the finest in my professional career," Robinson said Friday. "I am very proud of what we as a team have accomplished together. I've worked in several different states, and it has been an honor to work with some of the most respected physicians and health-care professionals in this country, right here at North Florida."
Robinson said Sunrise Medical Center is about four times the size of North Florida Regional Medical Center, and is the largest hospital and largest children's hospital in Nevada.
While in Gainesville, Robinson has served on the boards of a number of local organizations, including the Chamber of Commerce's Alliance for Economic Development and the Phillips Center for the Performing Arts.
"What I value most in leaving is the relationships that I have developed as a hospital CEO and a member of this community," he added.
Diane Chun can be reached at (352) 374-5041 or chund@gvillesun.com.

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