Shands named as partner for Super Bowl

Published: Wednesday, January 15, 2003 at 6:01 a.m.
Last Modified: Wednesday, January 15, 2003 at 12:13 a.m.
In a Tuesday announcement, organizers for Super Bowl XXXIX, set for Jacksonville in 2005, named Shands HealthCare as a community partner and its official health care provider.
"As a community partner, Shands HealthCare will assist in the development and production of Super Bowl events open to the entire community that will have a special emphasis on the health and welfare of local children and families," said Michael Kelly, president and chief operating officer of the Jacksonville Super Bowl Host Committee.
Timothy Goldfarb, CEO of the Gainesville-based health care provider, said Shands HealthCare will contribute $500,000 over three years to the host committee program.
Specific plans have yet to be completed, but Goldfarb said the organization is considering community-based programs such as health screenings, walks and runs in the two years leading up to the Super Bowl.
All nine hospitals within the Shands HealthCare network will be involved.
"It is also our goal to connect visitors to Jacksonville and North Florida with the community during Super Bowl week," Goldfarb said. "We want to think about this carefully before we lay it all out, but the host committee staff has the experience and contacts to give us examples of healthy programs that work."
Goldfarb added that in a little over one year in the Gainesville community, he has learned at least one lesson well.
"There is no more beautiful marriage better than Shands Healthcare, an affiliate of the University of Florida, and football," he said.
Diane Chun can be reached at (352) 374-5041 or

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.

Comments are currently unavailable on this article

▲ Return to Top